Pity or Positive Disabled advertising today Essay

clemency or Positive Disabled advertising today - Essay ExampleThis essay Pity or Positive? Disabled advertising today outlines the image of the disabled people in the media and commercials and their visibility. Studies and reports prepare implant that it is advantageous to mainstream damage and to include disabled people in advertisements. Reports also reveal that mutual benefits drive out be gained when companies use ads that feature people with disabilities. Advertising (2001) reports These ads were breaking fresh ground, partly because they were not from charities or rights commissions, but less expectedly from commercial organizations that were using disability to convey a message active their brand. By choosing disability as its subject, the Co-op Bank ad was reminding people of its ethical values. The Coca Cola ad was giving the brand, not known for having roots in football, real credibility among football fans. Freeserve was using a disabled person as a metaphor for cap ability and accomplishment. But in using images of disability to convey such messages about their brands, these advertisers also broke ground in the subtext about what they said about disability. Many have grasped the negative perception caused by the lack of exposure of disabled persons in the media. Hence, they business that they will feel uncomfortable around those with disabilities. When advertisements show disabled individuals in everyday surroundings and situations, these fears atomic number 18 alleviated. The audience starts to see the truththat those with disabilities are really not that different from those who do not have these disabilities.