Closing case #2 Chap 6 Zillow Study Example | Topics and Well Written Essays - 750 words

Closing #2 Chap 6 Zillow - Case Study Example Business intelligence at Zillow allows managers to make better decisions that are beneficial to the company. In Zillow, Zestimate values allow them to use data mining features for spotting trends across property valuations hence creating new products for their customers. Through this technology, they are able to see accurate Zestimate values and allow users to find homes that are for sale and rent based on monthly payment they can afford. Through business intelligence, Zillow launched new products aimed at changing the manner in which Americans shop mortgages by allowing borrowers to use their new mortgage marketplace to get custom loan quotes from lenders without giving their details. The marketing department at Zillow can easily use data mart to release a new product by taking advantage of databases that are stored in details. Through their data warehousing systems, they can store the same information in aggregated form more suited to support decision-making process. The warehouse can then be used to compile information from internal databases and external databases through extraction, transformation, and loading during launching of new products. Accurate information is of great importance to Zillow since they need such information to make accurate choices on how they intend to run their business. Any information that is not accurate misleads the managers as they make their daily choices that can eventually lead to reduced profits in the business. All information needed by Zillow should be complete to ensure that there is no value lacking in the information provided. Incomplete information can also lead the management in making wrong decisions that can eventually bring the company down. Zillow needs information that is ever flowing at a constant speed as they are availed so that they become useful to the management. Inconsistency of information can disrupt the decision-making process that would in

International Operations Management Essay Example | Topics and Well Written Essays - 1750 words

International Operations Management - Essay Example This will then go on to discuss the level of internationalization the company needs to engage in to develop the necessary level of relationship in the new international structure. In this, we will focus on how the level of relationship is affected as the internationalization of the organization broadens. The company selected for this report is Marks and Spencer. Nature of Marks and Spencer’s Business Marks and Spencer was established in UK in the year 1884 and since its inception, the company has been very successful in catering the local market. Now it is planning to expand its operations in a new market internationally. It will offer its textile products including men’s, women’s, and children wear, bedcovers, sheet sets, comforters and ready-made curtains and wall hangings. In the last couple of decades, its clothing line has seen exponential growth (Marks & Spencer 2012). Assumptions Marks and Spencer’s management feels that this clothing line can be pr omoted internationally, especially in the South Asian market. The company plans to target all age groups especially, new born babies and young kids within the age group of one to twelve years. The reason for selecting this as a target group is because the birth rate in South Asian markets is very high and the range of clothing has a high disposal rate, as they are targeted towards a growing age of children. Marks and Spencer plans to export its merchandise initially and assess the market demand for its clothing products. If the demand is positive, the company plans to build a manufacturing concern, as the setup and labour costs are very low. In addition, the company is already exporting raw cloth from South Asian markets, and by incorporating a factory internationally; they can exploit the availability of cheap raw materials. Furthermore, if the company is able to establish itself strongly within the international market, it gradually plans to introduce its other textile and bedding products in the foreign market, respectively. Internationalization Strategies Internationalization strategies require an organization to undertake observational, economic, learning and networking efforts to understand the foreign market. Once the companies learn a culture and the imperfections of the international market, it allows the company to provide products and services, which are expected to satiate the needs and requirement of the target group within the foreign market. In addition to international knowledge, it helps in assessing the capital and network resources within that market, so that it can use its finances efficiently to be thriving in that market (Bradley 2005). As the process of internationalization entails the company to be motivated to go beyond borders, which allows them to select a profitable market, and develops strategies to enter and sustain the competition in that foreign market. Marks and Spencer has successfully done all of it; with ample research, it h as collected various statistics that has inclined them to enter and compete within the South Asian market (Marks & Spencer 2012). Application of Learning Internationalization Strategies The essence of the entire internationalization process can be interpreted through the Learning Internationalization strategies. Any organization planning to expand globally will require its management to conduct various studies and researches to gain knowledge on different areas, for example, business culture and ethics,